Measuring the impact of your email marketing campaigns on the intended audience is crucial for ensuring their success. This evaluation can be done using a range of metrics to track and analyze campaign performance.

Prioritizing the open rate as your key metric is crucial when evaluating email marketing campaigns. A high open rate indicates successful engagement, demonstrating that your intended audience finds value in and actively reads your emails.

In addition to open rate and click-through rate, email conversion rate is a vital metric indicating the percentage of recipients taking the desired action, such as making a purchase, showing the effectiveness of your email marketing campaigns.

The unsubscribe rate is critical too. Monitoring it helps gauge audience engagement and ensures that your emails remain relevant and valuable, leading to better retention of an interested audience.